We’ve been told by many customers that you don’t fully understand power and efficiency of a Dexter Laundry until you can see it action. Here are just a few of our many, many satisfied customers. Have a success story you'd like to share? Send it to firstname.lastname@example.org!
Western State Design Helps D’s Wash and Dry Double Income and Cut Utilities with Dexter
Our Dexter machines are performing wonderfully. Our customers are particularly happy with the predictable wash times and the safety stop feature.
When California businessman Matt Hurley was considering the self service laundry industry, he had explored many different opportunities to increase his investment portfolio. His research led him to an abandoned coin laundry that was in shambles and that had been closed for over a year.
Located on the edge of a low income area in Fresno called Pinedale, D’s Wash and Dry borders Riverpark shopping area, which is the highest grossing retail area in central California. The previous owner had walked away from the store because he could not pay the bills and with over 50 existing laundries in the Fresno area, Hurley faced some tough competition.
Before closing, the store had not been able to even pay the rent and utilities. Dirty, with outdated equipment and broken down machines, the previous owner had essentially "run off" the few customers the store had to another laundry located 2 miles away.
Believing he could turn the business around, Hurley worked with his Dexter Authorized Distributor, Western State Design to renovate and remodel the store with new stainless steel Dexter laundry equipment, ceramic tile, crown moldings, stainless steel folding tables and bright modern paint with a big screen television. The store is fully attended, has digital surveillance and monitoring, and features a Dexter Easy Card™ system.
Hurley's new ownership, renovated design, and Dexter laundry equipment has resulted in a two to three fold increase in gross volume. The store just hit an all time high for the month of January without any increase in advertising, and Hurley anticipates a fi ve fold increase by January, 2008.
While many laundries only draw customers from a 1 to 3 mile radius, this store brings in new and existing customers from a much larger area due to the quality of equipment, maintenance and design. "People from as far away as 15 miles come to our store because it is so clean, comfortable and secure", said Hurley. "We get daily compliments on what we have done."
One of the keys to the success of this laundry is the wide span of customers it attracts. Two if the highest income neighborhoods in Fresno are within the 3 mile radius of the store and it is not uncommon to see large Asian and Hispanic lower income families washing side by side with high income housewives unloading comforters from the Mercedes and BMWs. Hurley keeps his store’s pricing competitive, offers air conditioning in the summer and has a fully attended store. "Our Dexter machines are performing wonderfully," said Hurley. "Our customers are particularly happy with the predictable wash times and the safety stop feature."
When comparing energy costs, Hurley was pleased to find that his energy efficient Dexter Express machines helped his utility costs be a very low 12.5%* of gross for the first 12 months. Hurley has also been pleased with his Dexter Easy Card™ system. His customers love not having to lug quarters, and enjoy having their own card. “From an ownership perspective, it has provided critical timely information on all levels. Daily income reports, machine error reports and many filtering options give me a clear picture of what is happening on a nearly minute-by-minute basis....even from remote locations. A business manager can not ask for much more than that!”, said Hurley.
Hurley’s investment has paid off several times over, and as a result, he is currently looking to open several more laundries in the near future. He signed a lease last week on a second closed location. He is in the process of working with Western State Design, his Dexter Authorized Distributor to remove the old equipment and to refurbish the store with all new Dexter Express machines including an Dexter Easy Card™ system.
AZ Co., Ltd Helps Store Owner Find Success In Shopping Mall Partnership
The Japanese Coin Laundry and Dry-Cleaning business is highly competitive, but I’ve been able to succeed due to Dexter’s durable and cost-effective equipment.
While most coin laundries in Japan do not offer dry-cleaning due to the additional owner investment, more and more Japanese store owners are now offering both services to assist their customers.
“The Japanese Coin Laundry and Dry-Cleaning business is highly competitive,” said Mr. Akagi. But I’ve been able to succeed due to Dexter’s durable and cost-effective equipment.”
Mr. Akagi has been partnering with Aeon shopping malls and Max Value supermarkets to place stores in their facilities, so that housewives can drop off their laundry, and then go shopping while they wait.
A popular combination, Mr. Akagi has already successfully opened 4 coin/dry cleaning stores and is currently developing his fifth store in the next Aeon Town shopping mall with Dexter Laundry Equipment.
Mr. Akagi, Aeon Town
Mizushima City, Okayama, Japan